# Warû > Interior Design & Strategic Design ## Posts - [Alsharqiya Tube](https://waru.ae/alsharqiya-tube/): Rasha Al-Takriti – Rasha is the best architectural designer in the Middle East - [Fujairah TV - تلفزيون الفجيرة](https://waru.ae/fujairah-tv-%d8%aa%d9%84%d9%81%d8%b2%d9%8a%d9%88%d9%86-%d8%a7%d9%84%d9%81%d8%ac%d9%8a%d8%b1%d8%a9/): Interview with interior architect Rasha Al-tekreeti on Good Morning, Homeland - [Design And Build](https://waru.ae/design-and-build/): Join our host, Oliver Baxter, with our guests, Douglas Drummond, Managing Director of Horton Interiors, and Rasha Al-Tekreeti, Creative Director and Co-Founder of Warû Together, we’ll dive into the differences between design, fit-out, and design & build approaches, while exploring the growing importance of sustainability in these practices. Don’t miss out on this enriching experience & stay tuned for our next episode. - [Optimizing Productivity and Well-being: The Power of Workplace Design](https://waru.ae/optimizing-productivity-and-well-being-the-power-of-workplace-design/): In the fast-paced world of long working hours, collaborative spaces have become a popular trend, but how can workplace layout design be beneficial for employees’ productivity and well-being? In this article, we delve into the multifaceted benefits of workplace consultancy, exploring its profound impact on employee productivity, retention, well-being, and overall business success. The Impact of Employee Well-being on Business Success: Prioritizing employee mental health and well-being is crucial for fostering a positive work environment and promoting business profitability. Understanding human behavior and motivations empowers designers to create spaces that cater to individuals’ needs and communication styles, ultimately leading to […] - [User Experience in Today's Brick-and-Mortar Retail](https://waru.ae/user-experience-in-todays-brick-and-mortar-retail/): The rise of technology has transformed the way we shop, with online platforms offering convenience, lower prices, and the comfort of shopping from home. In this digital age, brick-and-mortar retailers face the challenge of reinventing themselves to provide engaging experiences that captivate shoppers. It is no longer enough to offer products; retailers must create a sense of community and belonging by curating tailored immersive experiences. Today, we delve into the world of experiential retail, where in-store events, classes, and unique activities can entice customers, boost footfall, and enhance sales. Let’s explore how brands can create unforgettable journeys that go beyond […] - [Revving Up Your F&B Game: Unleashing Creativity to Stand Out in a Crowded Market](https://waru.ae/revving-up-your-fb-game-unleashing-creativity-to-stand-out-in-a-crowded-market/): The F&B industry is no longer just about serving delicious food and drinks. It has become a dynamic and competitive field where upcoming restaurants or cafes need to find ways to stand out and provide customers with an immersive and engaging experience. With that said, design has become a crucial aspect of the F&B industry to create a lasting impression past just the standard branding guidelines. Designing a space that encourages social interaction is a significant factor that sets successful F&B establishments apart from their competitors. Customers want to feel a sense of belonging. Communal tables, open kitchen layouts, and […] ## Pages - [About Waru](https://waru.ae/about-us/): About Warû Warû is an Interior Architecture & Strategic Design agencyfocused on creating the nomadic experiences To the nomads within all of us,to nurture the journey of wondering and wandering in search for connections,we love to _ Warû founder believes in the fundamental value of research, analytical thinking, strategic planning, and brand understanding prior to starting the design process.  Our firm has cultivated a profound understanding of the UAE, KSA, and the broader Middle East landscape over the past decade.  While we acknowledge our foundational Iraqi roots, our primary forte lies in crafting designs that resonate with the GCC ethos, […] - [Projects](https://waru.ae/projects/): Projects Here’s a selection of our projects – just a glimpse of what we’ve doneSome of our most exciting projects are confidential Get in touch to see more - [Contact Us](https://waru.ae/contact-us/): Contact Us Designing a space that feels right starts with understanding your storyTell us what you’re looking for, and we’ll get back to you with how we can help shape your ideas into reality Let’s Make It Happen! - [HOME](https://waru.ae/): At Warû, we guide your thoughts to create your space Interior Design & Strategic Design Our approach goes beyond aesthetics; we lead with research, strategic thinking, and a deep understanding of brand identity before ever drawing a line We love to _ Design today is a “nomadic” journey. People are no longer drawn to static, rigid spaces. They seek places that move with them. Places where they can work, connect, collaborate, and just be. https://waru.ae/wp-content/uploads/2025/06/WhatsApp-Video-2025-06-16-at-08.11.26_272ca076-1.mp4https://waru.ae/wp-content/uploads/2025/06/WhatsApp-Video-2025-06-16-at-08.11.26_272ca076.mp4#t=3 We’re on this “nomadic” journey with you and Waru is your guide to creating spaces that feel alive, intuitive, and uniquely yours https://waru.ae/wp-content/uploads/2025/05/Final-Comp_1.mp4#t=1https://waru.ae/wp-content/uploads/2025/06/Final-Comp_1.mp4#t=3 “Nomadism” has […] - [Blog](https://waru.ae/publications/) [comment]: # (Generated by Hostinger Tools Plugin)